OVERVIEW
Our MBA in Digital Marketing, in collaboration with Imarticus Learning, is designed to meet the evolving needs of the modern marketing landscape. This programme offers a unique blend of traditional marketing principles and cutting-edge digital strategies, underpinned by the academic and industry expertise of Imarticus Learning. Over the course of this programme, students dive deep into topics such as SEO, SEM, digital analytics, social media marketing, and content strategy.
Programme Highlights
Learn with Imarticus Learning
Pedagogy: Our Teaching-Learning Process is centred around case-based pedagogy for a more nuanced learning experience
Outcome-Based Education: Our programmes are designed in close partnership with industry partners and seasoned veterans for the jobs of tomorrow
Project-Based-Learning: Every course in our programme is anchored with a project to provide real-world hands-on learning
Simulated Learning: Our programmes include state-of-the-art simulations by Imarticus GameStudio to provide a wholesome learning experience
Collaborations: Our programme boasts a curated mix of lectures, masterclasses and industry partnerships to help learners stay abreast with current trends
Evaluation: Our programmes leverage modern solutions to evaluate and enable learners to meet their upskilling goals
Interview Prep: Each of our learners goes through a rigorous course of soft skills training covering areas like resume building, mock domain and HR interviews.
Digital Mastery Begins Here : MBA with
Imarticus Learning
This curriculum is thoughtfully designed to equip students with both the theoretical knowledge and practical skills needed to excel in the digital marketing world. Alongside core marketing courses, students also gain insights into emerging trends and technologies, preparing them to be agile and forward-thinking marketers.
Programme Structure
- Digital Marketing Fundamentals
- Information Technology in Business
- Statistical Approach to Business Problems
- Economic Analysis for Business
- Accounting for Management
- Content Marketing
- People's Behaviour in An Organisation
- Managing Marketing Operations
- Business Communication Skills-I
- Search Engine Optimization
- Research Methodology for Modern Business
- Creating and Retaining Motivated Work Force
- Enhancing Productivity through Operations Management
- Creating an Entreprenurial Mindset
- Social Media Marketing
- Global Business Operations
- Challenges of Business Environment
- Business Communication Skills-II
- Summer Internship
- Business Sustainability, Governance and Ethics
- Mobile Marketing
- Web Design and Development
- Paid Media Marketing
- Specialization II Elective I
- Specialization II Elective II
- Specialization II Elective III
- Business Communication Skills-III
- Summer Internship Project Report
- Dissertation
- Contemporary Isuues in Strategic Management
- Online Consumer Behaviour
- Digital Marketing Analytics
- Specialization II Elective IV
- Specialization II Elective V
- Specialization II Elective VI
- Specialization II Elective VII
Connecting Talent to Dream Careers
At K.R. Mangalam University, our Integrated MBA in Digital Marketing, bolstered by the academic support of Imarticus Learning, distinguishes itself through robust industry connections and an exemplary placement track record. We take great pride in our collaborations with leading digital marketing agencies, multinational corporations, and innovative startups, which actively engage in our campus recruitment initiatives. Prestigious firms and renowned digital marketing players are regular participants in our placement sessions, drawn to the unique skill set our programme cultivates.
Career Options
MBA Digital Marketing with academic support of Imarticus Learning at K.R. Mangalam University is a conduit to a diverse array of exciting career paths in the digital marketing and business sectors. Our graduates are equipped with a rich blend of skills and knowledge, making them ideal candidates for various professional roles within these dynamic fields. Below are four key career opportunities our programme opens up, but it’s important to note that the possibilities extend much further:
Programme
Outcomes
Multi-disciplinary knowledge
The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options vailable in the market. It delivers professional in Management- both Profit and Non-Profit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.
01
Conceptual and practical skills
The programme enables the students to acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.
02
Employability
The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.
03
Complex Global Business Environment
The Management Programme aims to develop students into leaders ready to tackle the challenges of today's complex global business environment.
04
Integrative Experience and Experimental Learning
The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge and analyzing the impact of decisions and actions on various stake holders.
05
Innovative thinking for Effective Decision Making:
The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision making and problem solving in complex and uncertain condition.
06
Analytical Thinking
The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.
07
Industry Exposure
The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain the practical knowledge in order to be globally competent.
08
Team Building
The programme prepared students to work effectively in a team based environment, persuade and influence others to work collectively for a common goal.
09
Blended Learning
Throughout the management programme, students gain valuable insight and skills from class room, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teaching methods and platforms.
10
Possess in-depth subject knowledge and proficiency in managerial skills for employment and future career development and long life learning.
01
Develop level of competence along with a holistic approach for designing and implementing innovative solutions to deal with complexities of the modern business world.
02
Adapt to apidly changing environment by nurturing the spirit of creativity and entrepreneurship while giving a sense of direction to future business.
03
Develop skills required for professional management practice while being socially responsible and value-driven citizen committed to sustainable development.
04
Evaluate and integrate ethical consideration coupled with value-based leadership to create productive leader in the business world.
05
Effective Leadership
To equip the students with requisite knowledge, skills & right attitude necessary to provide effective leadership in a global environment.
01
Proactive Thinking
To develop proactive thinking so as to perform effectively in the dynamic socio-economic and business ecosystem.
02
Entrepreneurial Development
To develop competent entrepreneurial and management professionals with strong ethical values, capable of performing a pivotal role in various sectors, aligned ith the national as well as international priorities
03
Financial Assistance
K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.
Frequently Asked Questions
Commence Your Journey
in 6 Simple Steps
Complete payment and submit
Pay the required Application Fee
Take an entrance test
K.R. Mangalam University Entrance Examination (KREE)
Appear for interaction
Attend our Faculty-Led Interview.
Get the admission offer
You will receive the offer letter after the successful interaction
Get Enrolled
Be prepared to embark on your journey
