Integrated BBA + MBA with academic support of IBM

Next-Gen Business Leaders Start Here


    Integrated BBA + MBA programme with academic support of IBM, offers a unique, industry-aligned educational journey. This five-year integrated programme is designed to provide students with a comprehensive understanding of business fundamentals, management principles, and the latest technological advancements shaping global markets. Beginning with the foundational BBA degree, students delve into core business concepts, gaining valuable insights into marketing, finance, human resources, and operations.

    Integrated BBA + MBA with academic support of IBM

    Learn with Imarticus Learning

    IBM provides a competitive edge to our students to explore, learn and practice with the finest professionals and experts from IBM who strives to pave the right way for student entrepreneurs to help them excel and emerge as noted entrepreneurs.

    Harness the power of predictive analytics to anticipate market trends and make informed strategic decisions.

    Utilize data-driven approaches in human resources analysis, optimizing talent management strategies for organizational success.

    Earn digital badges, certifications, and globally recognized credentials from IBM, showcasing your expertise to potential employers.

    Empowering Tomorrow’s Leaders

    IBM-Accelerated BBA+MBA

    The curriculum of our Integrated BBA + MBA programme, supported by IBM, is meticulously crafted to bridge the gap between traditional business education and the evolving demands of the modern marketplace. Spanning five years, this programme offers a comprehensive journey through the multifaceted world of business management and leadership, underpinned by technological insights from IBM.

    Programme Structure

    Semester 1
    Semester 2
    • Communications Skills
    • Environmental Studies
    • Cyber Law and Governance
    • Stress Management
    • Business Applications of Economics
    • Management Thoughts and Applications
    • Disaster Management
    • Laws Governing Companies in India
    • Macro Economic Dynamics
    • Introduction to Computers & IT, Office Automation+Lab
    • Self Management
    • Human Behaviour at Work
    • Analysing Cost for Managerial Decision Making
    Semester 3
    Semester 4
    • Financial Reporting and Analysis
    • Production and Operations Management
    • Predictive Analytics - Statistics
    • Foreign Language-I
    • Marketing for Contemporary Business
    • Laws Governing Business in India
    • Business Statistics
    • Financial Decision Making
    • Research Methodology for Business
    • Project Planning and Evaluation
    • Creating An Entreprenurial Mindset
    • Financial Management Using Visualization and Excel
    • Foreign Language-II
    • Banking and Insurance Management
    Semester 5
    Semester 6
    • Summer Training Project Report
    • Managing Marketing Operations
    • Management Information System
    • Ethics ,Values & Corporate Social Responsibility
    • Management of Financial Institutions and Services
    • Value Added Course
    • Creating and Retaining Motivated Work force
    • Financial Decision Making
    • Contemporary Issues in Strategic Management
    • Challenges of Business Environment
    • Global Business Operations
    • Decision Science Applications in Business
    • Personality Development and Communication Skills
    • Value Added Course
    • E-Commerce
    Semester 7
    Semester 8
    • Summer Internship Project Report
    • Functional Analytics
    • Specialisation I Elective I
    • Specialisation I Elective II
    • Specialisation I Elective III
    • Specialisation I Elective IV
    • Specialisation II Elective I
    • Specialisation II Elective II
    • Specialisation II Elective III
    • Dissertation-I
    • Creating Intelligent Machines (Artificial Intelligence Analyst)
    • Specialisation I Elective V
    • Specialisation I Elective VII
    • Specialisation II Elective IV
    • Specialisation II Elective V
    • Specialisation II Elective VI
    • Specialisation II Elective VII
    Semester 9
    Semester 10
    • Summer Internship Project Report
    • Dissertation-II
    • Project Based Learning
    • Social Immersion
    • Dissertation-III
    • Employability

    Connecting Talent to Dream Careers

    At K.R. Mangalam University, our Integrated BBA + MBA programme, in academic collaboration with IBM, is renowned for its exceptional industry connections and remarkable placement achievements. We are immensely proud of our robust network with leading corporations and business organizations, which play an active role in our campus recruitment initiatives. Esteemed multinational companies, including those at the forefront of technology, finance, and consulting, regularly participate in our placement drives.

    Campus Recruiters
    Placement Assistance
    Highest Package

    Career Options

    The Integrated BBA + MBA programme at K.R. Mangalam University, bolstered by academic support from IBM, opens doors to a plethora of dynamic career opportunities in the business world. Our graduates are well-equipped with a blend of fundamental business acumen and advanced managerial skills, enhanced by IBM’s technological expertise. While we spotlight five key career paths here, the breadth of opportunities our graduates can pursue is far more expansive:

    • Business Analyst: Leverage data-driven insights to guide strategic decisions, optimizing business processes and enhancing organizational performance.
    • Management Consultant: Advise companies on best practices, operational improvements, and strategic planning, drawing on the depth of knowledge acquired through the BBA + MBA curriculum.
    • Technology Project Manager: Oversee tech-based projects, integrating IBM’s cutting-edge practices, ensuring projects align with business objectives while managing timelines and resources efficiently.
    • Marketing Strategist: Develop and implement innovative marketing campaigns, utilizing data analytics and consumer insights to drive market growth and brand awareness.

    Hear straight from our Students


    I am confident that this educational journey has been nothing short of transformative as a student enrolled in the integrated BBA + MBA programme at KRM Mangalam University." This course stands out for its unique blend of business expertise and IBM's invaluable assistance.


    The smooth transition between university and master's level coursework is the programmes defining feature. Students like me can benefit from the structured curriculum by beginning by studying a fundamental business concept and progressing to more complex subjects later on. This method simplifies the transition to a master's degree while also providing a business perspective.


    IBM has revolutionised academic support. Our learning experience is made more relevant by working with a multinational technology company. We have the newest business and technological trends, industry knowledge, and state-of-the-art resources. IBM's involvement in curriculum design and provision of real-world experiences makes the practical impact of our studies evident.

    Rashmi Verma

    K.R. Mangalam University is known for its commitment to holistic education. These faculty members serve as more than just instructors throughout our academic journey. The campus environment teaches us to think critically and innovate, which is useful not only for work but also for assuming leadership in the fast-paced business world.


    • Multi-disciplinary knowledge:

      The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and Non-Profit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.


    • Conceptual and practical skills:

      The programme enables the students to acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.


    • Employability:

      The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.


    • Complex Global Business Environment:

      The Management Programme aims to develop students into leaders ready to tackle the challenges of today's complex global business environment.


    • Integrative Experience and Experimental Learning:

      The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge andanalyzing the impact of decisions and actions on various stake holders.


    • Innovative thinking for Effective Decision Making:

      The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision making and problem solving in complex and uncertain condition.


    • Analytical Thinking:

      The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.


    • Industry Exposure:

      The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain the practical knowledge in order to be globally competent.


    • Team Building:

      The programme prepared students to work effectively in a team based environment, persuade and influence others to work collectively for a common goal.


    • Blended Learning:

      Throughout the management programme, students gain valuable insight and skills from class room, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teaching methods and platforms.


    • Compete on global platform by applying business concepts to managerial decision-making and develop a systematic understanding of globalization and its impact on business.


    • Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.


    • Inculcate ethical qualities in self and demonstrate concern for society and environment.


    • Ability to use knowledge, management-oriented skills and tools in an integrated manner for managerial practice.


    • Pursue higher education and/or engage in continuous up-gradation and life-long learning.


    • To Develop integrated skills


    • To Increase cognitive skills in the fields of emerging knowledge and industry requirements


    • To enhance placement opportunities


    • Provide opportunity to specialize in various management areas such as Marketing, Finance, Human Resource Management, Operations Management, IB during the MBA part of the programme.


    • To facilitate the development of students to take up growing challenges and implement viable, ethically correct, and socially acceptable solution.


    Financial Assistance

    K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.

    • Quick and Instant

    • Availability of the loan across the country

    • Includes tuition fees, books cost, hostel fees, airfare.

    • Concessional rate of interest

    • Repayment tenure ranging from 5-15 years

    • Speedy disposal of loan applications

    • Up to 100% loan with lower interest rate and zero processing fees

    MBA Degree

    100% Sponsored MBA for Outstanding Undergraduates

    KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.

    Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.

    • The student must be enrolled in an undergraduate course at KRMU and needs to score more than 8.0 CGPA

    • The student must have 75% or more attendance during the whole course period

    • Students must clear all of the papers/exams across the tenure in the first attempt

    • The student should not have any disciplinary charges against him/her during the whole period of their undergraduate degree

    Frequently Asked Questions

    In this programme, you’ll develop a diverse set of skills including strategic business management, leadership, financial acumen, data analytics, and digital marketing. The collaboration with IBM enhances your learning with advanced skills in technology application in business and data-driven decision making.

    Students engage in a variety of projects, ranging from business strategy simulations, market research studies, business plan development, to real-world consultancy projects, often with IBM’s input or in collaboration with other leading businesses.

    Yes, internships are an integral part of the curriculum, offering hands-on experience in various industries. These opportunities often involve working on actual business challenges, sometimes in collaboration with IBM or other partner organizations.

    Absolutely, collaborative projects and teamwork are essential components. These experiences foster skills in teamwork, cross-functional collaboration, and incorporate diverse business perspectives, mirroring real-world business environments.

    Workshops and guest lectures play a pivotal role, providing insights from seasoned business professionals and IBM experts. They offer perspectives on current business trends, technological advancements, and leadership strategies.

    Yes, graduates are well-equipped to diversify into various fields, such as business consultancy, entrepreneurial ventures, digital marketing, technology management, and even roles in non-profits and governmental organizations. The diverse skill set acquired opens doors to a wide range of career paths.

    Commence Your Journey
    in 6 Simple Steps

    Commence Your Journey in 6 Simple Steps

    Start your Application

    Complete payment and submit

    Pay the required Application Fee

    Take an entrance test

    K.R. Mangalam University Entrance Examination (KREE)

    Appear for interaction

    Attend our Faculty-Led Interview.

    Get the admission offer

    You will receive the offer letter after the successful interaction

    Get Enrolled

    Be prepared to embark on your journey