Knowledge of communication concept, models and theories. Acquiring knowledge of different dimensions of communication, historical, perspectives and other related areas of studies.

The media in democratic society, importance of freedom of press and impact of media in general.

Strengthening the abilities of a learner by skills, gaining knowledge of the present scenario of M & E industry including advertising, public relations, corporate communication, digital communication, media management.

Influential and effective communication ability to share thoughts, ideas and applied skills of communication in its various perspectives like written communication, speech communication etc.

To make learners fluent in multiple facets of leadership. Creating the ability & enhancing the qualities to be an efficient leader. Cultivating key characteristics in learners, to be visionary leaders who can inspire the team to greatness.

Critical/ Reflective thinking ability to employ critical and reflective thinking along with the ability to create the sense of awareness of one self and society.

Capability to use various communication technologies and ability to use various software for content creation, content editing for various forms of publishing platforms.

As a communication learner, one has to understand the importance of ethical values and its application in professional life.

Every graduate to be converted into lifelong learner and consistently update himself or herself with current knowledge, skills and technologies. Acquiring Knowledge and creating the understanding in learners that learning will continue throughout life.

A sense of inquiry and investigation for raising relevant and contemporary questions, synthesizing and articulating.

Building a team, motivating and inspiring the team members to work up with cooperation to their utmost efficiency.