Ms. Anjali Garg

Assistant Professor

Anjali Garg

Interest Area(s)

  • Marketing
  • HRM
  • Entrepreneurship & General Management
A quality-oriented professional with 7.5 years of experience in: – Teaching & Research in Marketing, HRM and entrepreneurship. She is skilled in conducting lectures at BBA, B.COM and MBA level. She is currently pursuing PhD. From Bharati Vidyapeeth University. She has four publications in Scopus and UGC CARE list.
Course College/School University/School % Year
PhD. (Marketing) Bharati Vidyapeeth Institute of Management and Research, New Delhi Bharati Vidyapeeth (Deemed to be) University, Pune THESIS SUBMI TTED 2020-23
Masters of Business Administration (MBA) Bhagwan Parshuram Institute of Technology, Delhi Guru Gobind Singh Indraprastha University, Delhi 79% 2015
Bachelor of Business Administration (BBA) Institute of Information Technology and Management, Delhi Guru Gobind Singh Indraprastha University, Delhi 81% 2013
High school Greenfields Public School, Delhi CBSE 70% 2010
Intermediate Greenfields Public School, Delhi CBSE 69.4% 2008
  • K.R. Mangalam university (Assistant Professor – Visiting Faculty, School of Management) Feb 2024 to presently working
  • North Cap University, Gurgaon (Assistant Professor – Visiting Faculty, School of Management) Aug 2022 to Jan 2024.
  • Bharati Vidyapeeth Institute of Management and Research, Delhi (Assistant Professor – Visiting Faculty, Management & Law department) Jan 2022 to May 2022
  • Delhi Institute of Advanced Studies, Delhi (Assistant Professor – MBA department) Aug 2019 to Dec 2021
  • Institute of Innovation in Technology and Management, Delhi (Assistant Professor – Visiting Faculty, BBA department) Jan 2019-Apr 2019
  • Vidya Institute of Creative Teaching, Meerut (Assistant professor-BBA department) Aug 2017-May 2018
  • Teachwell Institute, Delhi (Freelance Teacher-Competitive Entrance Exam) Oct 2016-Jul 2017
  • Naukri.com (Info edge Pvt. Ltd.), Noida (Sales executive-B2C Sales in digital services) Jul 2015-Sep 2016
  • Artificial Intelligence
  • Machine Learning
  • Software Quality Assurance
  • ICSSR Government project (Research Associate) (Nov 2023 to Dec 2023). Primary and Secondary research and report development on lean start-up practices.
  • UGC NET (Management) Dec 2018 qualified with 99.11 percentile.
  • Won best paper award at VINC’22 Conference in my technical session.
  • Won best paper award at VINC’22 Conference in all six technical sessions.
  • Garg, A., & Matta, H. (2020, July). Examining the usefulness of Herzberg’s Two-Factor theory in present era. Paper presented at the National Conference on Industry 4.0: Exploring new horizons and challenges for new normal post Covid-19: JIMS Engineering Management Technical Campus, Greater Noida.
  • Garg, A., Gera, N., & Rohtagi, S. (2022). Determinants of Emotional Brand Attachment in Casual Dining Restaurants. Paper presented at the International Conference on Replenish, Restructure and Reinvent: Technology fueled transformation for sustainable future. VINC’22, Rohini
  • Garg, A., Gera, N. (2023). Emotional Branding and its determinants as strategies for luxury brand managers. Paper presented at the National Conference on strategic intelligence driving India’s Growth: Bharati Vidyapeeth (Deemed to be) University. 23, Paschim Vihar.
  • Garg, A., Gera, N. (2023). A sentimental analysis of responsive measures of government and corporates against the outbreak of COVID-19. Paper presented at the International Conference on advances in management and technology: Jaypee Business school, Noida
  • UGC Care Published- Garg, A., & Gera, N. (2023). A Study on identifying Strategies of Emotional Branding in Luxury Apparel Brands. Apeejay Journal of Management & Technology.
  • Scopus Published – Gera, N., Garg, A., & Rohtagi, S. (2022). Determinants of Emotional Brand Attachment in Casual Dining Restaurants. International Journal of Management Practices.
  • Scopus Accepted – Kumar, A., Gera, N., Garg, A., & Wise, J. (2023). Antecedents of Customer Satisfaction in Fine Dining Restaurants: Mediating Role of E-WOM between Satisfaction and Brand Image. International journal of business innovation and research.
  • Emerald Book Accepted – Garg, A., and Gera, N. (2024). A Sentimental Analysis of responsive measures of government and corporates against the outbreak of COVID-19. Building Resilient Businesses for Sustainability (Advanced series in management).