Dr. Manasvi Maheshwari

Associate Professor

Manasvi Maheshwari

Interest Area(s)

  • Media Management
  • Advertising
  • Public Relations
  • MediaResearch

Dr Manasvi Maheshwari has over 14 years of teaching experience in journalism and mass communication. She did her Doctorate from the School of Journalism and New Media Studies from IGNOU, Delhi. Her area of expertise has been advertising, public relations and media management. She has written more than 20 papers in reputed national and international journals. She is a keen researcher and has worked on projects on Swachhta Abhiyan, Beti Bachao Beti Padhao and Health Communication.

She is member of IAMCR and GMEC.

  • Doctor of Philosophy from Indira Gandhi National Open University, Delhi,
    India. Topic: ‘The Role of Management Practices in Creation and Delivery of
    News Content: A Case Study of Two English Channels’, Awarded in Year
    2017
  • MA (Mass Communication), Guru Jambeshwar University of Science and
    Technology, Hisar, Haryana, India in 2009
  •  Diploma in Journalism, Symbiosis Institute of Mass Communication, Pune,
    Maharashtra, India in 2006
  •  BJMC, VIPS, Guru Gobind Singh Indraprastha University, Delhi, India in
    2005
  • Associate Professor at Media School, Delhi Metropolitan Education, Noida, affiliated to
    Guru Gobind Singh Indraprastha University, Delhi, India 02/2021 – Present
  • Specialization: Public Relations, Media Research, Event Management, Advertising
  • Assistant Professor at School of Journalism and Mass Communication, K.R. Mangalam
    University 07/2015 – 01/2021
  • Subjects Taught- Advertising, Public Relations, Corporate Communications, Event
    Management, Communication Theory, Media History, Media Management, Media
    Writing Skills
  • Assistant Professor, Vivekananda Institute of Professional Studies, GGSIPU,
    07/2014 – 07/2015
  • Assistant Professor, Jagannath International Management School, GGSIPU,
    01/2012 – 07/2014
  •  Assistant Professor, Manav Rachna International University, 07/2009 – 11/2011
  • Assistant Manager, Corporate Communication, Sahara India 11/2007 – 03/2009
  • HR Executive, Hindustan Coca-Cola Beverages Ltd., 03/2006 – 11/2007
NA
  • EDITED BOOKS
    1. Advertising, Public Relations and News Published by Kanishka Publishers and
    Distributors, Delhi, India ISBN 978-93-91450-93-9 in Year 2023
    2. Personality Development – A Manual for Students Published by Kanishka Publishers
    and Distributors, Delhi, India ISBN 978-93-91450-97-7 in Year 2023
    3. Covid 19 Impact and Fake News by Kanishka Publishers and Distributors, Delhi, India
    ISBN 978-93-91450-41-0 in Year 2022
  • CHAPTERS IN BOOK
    1. Contribution of NGOs and NPOs in Societal Development to be published in Book
    titled Communication Development Society and Governance. ISBN 978-93-95986-13-
    7 Indus Publication
    2. Photojournalism as a Tool of Health Communication during the Third Wave of
    COVID-19 in India: Content Analysis of Times of India published in the book titled
    Health and Education in Digital Era ISBN:978-93-91450-94-6 in year 2023 by Kanishka
    Publishers and Distributors.
    3. Exploring Role of AI in Intelligent Advertising published in the book titled Artificial
    Intelligence and Digital World ISBN 978-93-91450-42-7 in year 2022 by Kanishka
    Publishers and Distributors.4. Analysis of Citizen (Amendment) Act 2019 Coverage in Foreign News
    Websites published in Book titled ‘CAA, Corona, Fake News and Ethics’ ISBN 978-
    93-89484-46-5 in year 2020
    5. Role of Biopic Films in Promoting Sportsmen and Sports in India is published in edited
    Book ‘Changing Trends of Indian Cinema’ Kanishka Publishers. ISBN-10 ‏ : ‎
    8193707087
    ISBN-13: 978-8193707081. The paper was presented at International Conference on
    Indian Cinema and Alternate Networks (ICAN2, 2018) on 18 th November 2018
    organized by Delhi Metropolitan Education, Noida and Deakin University,
    Melbourne, Australia.
    6. Cartoons as medium of Communication: Content Analysis of four national dailies
    presented at International Conference ICAN 2018 organized by Delhi Metropolitan
    Education, Noida, on 9 th -11 th March 2018. The paper is published in 2017 edited book
    ISBN 978-81-934480-7-6.
    7. ‘Internet Advertising: A study of online advertising business models, industry growth
    and its future’ published in a book ‘Role of Media in Nation Building’ published by
    Amity University, Madhya Pradesh ISBN 978-93-85000-171. (Presented in National
    Seminar – March 2015)
    8. ‘Analysis of News based programmes on English News Channels’ Published in Book
    ISBN 978-81-8457-589-7 in Jan 2014. (Presented at International Seminar MIST at
    VIPS)
    9. ‘Effectiveness of ASCI in controlling ‘Obscene’ and ‘Misleading’ Advertisements on
    television’ published in an edited book in June 2012 ISBN 978-81-8457-401-2.
    (Presented in International Seminar at TMU)
  •  Research Project Co-Supervisor, CYCLE AND E-RICKSHAW PULLERS
    OF INDIA A SOCIO-ECONOMIC ANALYSIS,
    http://youthaidfoundation.org/reports/
  • Executive Editor, MediaSpace DME Journal of Communication (DMEJC) is
    an open access, peer-reviewed, interdisciplinary academic annual media
    journal https://www.dmejournals.com/index.php/DMEJC
  • Reviewer, JPRA-Journal of Public Relations and Advertising, Bhopal, India
    https://www.mcu.ac.in/jpra-volume-1-issue-1-january-june-2022/
  • Faculty Incharge (Data Collection India) of Project Worlds of Journalism
    Study.